Lock-Themed Jewels Are Clicking with Customers

Tiffany & Co. enjoyed record sales in 2022, and one of its star performers was the Lock collection it launched that year. The Lock bracelets are sleek, minimalist gold designs that some have hailed as the brand’s answer to the Cartier Love bangle. Designed to suit all genders, these versatile stackers swivel open and lock in place — a pleasing function that does indeed recall the Love bangle, though Tiffany’s offering lets you easily unlock yourself.

The lock motif is proving popular elsewhere in the industry, too. “It ties into people’s love of utilitarian design, being such a classic piece of hardware,” comments Eéra cofounder Romy Blanga, who says her customers often layer up the brand’s Lock designs. Eéra’s Chiara and Romy collections also tap into this trend, featuring snap-hook-inspired jewels with working hinges.

Designer Marla Aaron’s precious carabiner-style Locks have a similar functionality, which makes them highly collectible; besides serving as standalone charms, they can link and extend chains or suspend smaller charms or Locks. Over the past decade, Aaron has experimented with this motif, creating 10,000 SKUs — and the style’s popularity only continues to grow.

This article is from the March-April 2023 issue of Rapaport Magazine. View other articles here.

Image: : Eéra lock pendant in 18-karat gold, and Key pendant with diamonds in 18-karat gold and enamel. (Eéra)