Rapaport has taken a clear and definitive position in the market. With the introduction of our Natural Diamond Policy, we are putting in writing what has guided us for more than four decades: Our platforms, our Price List, and our services exist exclusively to support natural diamonds. No gray area. No hedging.
We are formalizing this now because clarity is essential. The market has become increasingly complex, and our clients — across more than 120 countries — expect a clear answer, not ambiguity. Natural diamonds and synthetic products are fundamentally different. They should not be positioned or traded as if they belong to the same category.
Natural diamonds represent rarity, provenance, and billions of years of geological history. These qualities are not marketing concepts; they are the foundation of consumer trust and long-term value. Our responsibility is to protect that foundation and to ensure transparency across the trade.
It doesn’t mean that Rapaport News or this magazine will ignore “lab grown” diamonds, as it would be silly to ignore and hope they go away. This is a serious matter that impacts the industry and its players.
This commitment is also reflected in how we are building for the future. The diamond market is becoming more data-driven, and the speed of information is accelerating. For decades, the Rapaport Price List has combined market data with human judgment to establish a trusted benchmark. That approach remains central to what we do.
At the same time, we are advancing toward a more dynamic and real-time market infrastructure. Our ambition is to develop a new generation of data and analytics for the diamond trade — delivering faster price signals, deeper visibility into supply and demand, and more precise tools for decision-making. In a market that moves quickly, access to timely information is increasingly critical.
The fundamentals of the natural diamond market remain strong, particularly at the high end, where rarity and quality continue to drive demand.
As the industry gathers in Las Vegas, I invite you to join Martin Rapaport and me at the JCK breakfast, “Diamond Opportunities: The Way Forward,” for a candid discussion on where the market stands and the opportunities ahead. This will also give you an opportunity to get a first glance at some of the new products we’ve launched and are launching soon, as well as some surprises and changes to our brand.
Main image: Rapaport Group CEO Dan Mano. (Orna Gutman Levy)



