Rapaport Trade

Discover how to sell more February birthstones with this retailer-focused amethyst guide. Learn key selling points, merchandising strategies, storytelling angles, and marketing ideas to boost gemstone sales year-round.

An end-of-year look at 2025 diamond market demand based on Rapaport Trade search behavior, revealing where real buyer intent consistently showed up.

Discover how to sell January’s birthstone, Garnet, with confidence. Learn practical tips to showcase their color, rarity, and symbolism to attract more buyers and boost sales this season and beyond. 

Discover how to sell December’s birthstones, Tanzanite, Zircon, and Turquoise, with confidence. Learn practical tips to showcase their color, rarity, and symbolism to attract more buyers and boost sales this season and beyond. 

Each month, we shine a spotlight on the birthstones of the month, exploring their history, symbolism, market appeal, and cultural significance. 

Learn about how AI tools are impacting the diamond trade; in particular how AI is enhancing and streamlining everything from diamond grading to jewelry design, all the way through the customer shopping experience.