Tiffany Collection Puts Eggs in $10K Basket

RAPAPORT…  A ball of yarn for $9,000, a $5,700 water pitcher and a
$1,000 tin can are just some of the everyday items Tiffany & Co. is selling
as part of a new home-and-accessories collection.



The move is the luxury jeweler’s latest attempt to find a
new revenue stream for the holidays, after it announced last month that it was
opening two pop-up stores in key New York locations.


The selection includes luxury interpretations of everyday
items, such as a nickel alarm clock ($500), a sterling silver protractor ($425)
and bone-china coffee cups in Tiffany blue, made to look like paper cups ($95).
The most expensive item from the collection, as listed on the jeweler’s website,
is a bird’s nest woven from silver strands, featuring three porcelain eggs in
Tiffany blue. Its price? $10,000.


Other products include a ruler, a series of drinking straws,
a set of bookends, and a first-aid box, all handcrafted by Tiffany artisans,
the company said this week.


“What makes the collection unique is that it incorporates
the best quality, craftsmanship and design, with a level of functionality that
allows you to use these things every day,” said Reed Krakoff, whom Tiffany
appointed as chief artistic officer in February.


The items come with a “whimsical wink that is
quintessentially Tiffany,” the retailer said, noting that many of the designs drew
their inspiration from items in the company’s archives.


Tiffany has also reopened the fourth floor of its flagship
Fifth Avenue store in New York, which will house the home-and-accessories
collection. And starting Friday, the store will feature the Blue Box Cafe as well —
enabling visitors to have Breakfast at Tiffany.