Forevermark Line is ‘Tribute to Women’s Qualities’

RAPAPORT… Forevermark is focusing on the “unique qualities and
characteristics” of women in its latest collection, which it unveiled at a celebrity-filled
event in New York this week.



The Forevermark Tribute Collection launch, in the trendy
Chelsea neighborhood, featured stars such as Chrissy Teigen, Ashley Graham,
Freida Pinto and Chloë Moretz, the De Beers-owned brand said.


The celebrities wore items from the collection, which includes
layered pendants, stackable rings and drop earrings containing multiple
Forevermark diamonds in a variety of shapes, all set in 18-karat white, yellow
and rose gold.


“Just as each diamond tells a story, each woman has her own
story to tell,” said Forevermark US president Charles Stanley. “The Forevermark
Tribute Collection symbolizes the unique and multi-dimensioned woman wearing
it.”


This theme reflects De Beers’ shift toward targeting women who
buy diamonds for themselves, a trend the company outlined in September in its 2017 Diamond
Insight Report. Self-purchasing of non-bridal diamond jewelry in
the US grew by more than a third between 2005 and 2015, the report said.