RAPAPORT… The Diamond Producers Association (DPA) has hired former
L’Oréal executive Richa Singh as its managing director for India.
Singh (pictured), who assumed the role last month, will lead the organization’s efforts to raise consumer demand in India —
considered the fourth largest market for diamond jewelry, according to the De Beers Diamond Insight Report.
She becomes the DPA’s
first staff member in the country, with the association planning to build a
team of four to five members there, it added.
“Richa will bring to the DPA an in-depth understanding of
Indian women, of millennial marketing and of modern communication channels,
including digital,” the DPA said in a statement to Rapaport News earlier
this week.
Singh has close to 19 years’ experience in marketing
consumer goods, including four years in advertising. She had been general
manager at beauty brand L’Oréal Luxe since 2013, according to her LinkedIn
profile.
Ex-L’Oréal Exec to Drive India Diamond Campaign
The Bottom Line
- Richa Singh joined the Diamond Producers Association as managing director for India last month.
- She is the DPA’s first staff member in India, with plans to expand the local team to four or five members.
- Singh brings nearly 19 years of consumer marketing experience, including expertise in millennial marketing and digital communication.
More Stories
Qatar Diamond Exchange to Collaborate with Italian Bourse
Parties signed MoU to extend connection among their members, broaden cooperation and advance commercial relationships.
China Signs Deal to Reinvigorate Interest in Natural Diamonds
Shanghai Diamond Exchange hosts signing of Beijing Declaration, with government representatives from Botswana, Namibia and South Africa.
AI, Gen Z Are Hot Topics at AGS Conclave
This year’s edition is last to take place in September, as event returns to spring in 2027.
