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Sponsored Content: Meet the Lion of Merelani

This record-breaking tsavorite of nearly 117 carats recently joined the Smithsonian’s National Gem Collection.

Rare & Forever: AI Graded Natural Diamonds

RDI Diamonds presents Rare & Forever, an exclusive collection of hand-selected natural diamonds. Rigorously screened and graded by cutting-edge AI technology for the highest quality and consistency.

Navigating the shift: repositioning natural diamonds for Gen Z

In this supplement, explore the complexities of the rise in lab-grown diamonds and discover strategies for promoting the value of natural diamonds to appeal to a new generation of buyers.

The Next Generation Is Rewriting the Rules of Jewelry Style

Gen Z jewelry shoppers are proving to be more experimental than their forbears. Unbeholden to stiff sartorial codes, these renegades are wearing jewels in original ways that feel authentic to them.

Five Celebrities Changing the Way Gen Z Accessorizes

Whether it’s heirloom pieces or contemporary cool, here are some of the influential celebrities spearheading the fine jewelry evolution.

The Diamond Jewelry Gen-Z Is Buying Right Now

Luxury jewelry brands tell us that when younger shoppers are ready to invest in natural diamonds, they are looking for designs that are simple, timeless and versatile.

Is It Too Late for the Diamond Industry to Connect with Gen Z?

They have high expectations, little money, and quite a few contradictions. Tempted by lab-grown diamonds’ affordability and sustainability claims, can this generation fall in love with natural diamonds?

How to Upsell Gen Z to a Natural Diamond Engagement Ring

Savvy retailers are helping younger clients see the benefits of choosing natural diamonds for engagement rings. Here's how.

Tiffany & Co.: Reinventing an Icon

As iconic jeweler Tiffany & Co. turns its marketing attentions to Gen Z, what can be learned from its efforts to attract young consumers to its natural diamond offer?

On the Shop Floor: How to Debate Lab-Grown vs. Natural Diamonds

With misinformation rife, it’s no wonder customers are confused when it comes to choosing between a natural or lab-grown diamond. Here’s how to answer their ethical and environmental questions to explain the real value of a natural diamond.

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