Customer Story

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Jade McHardy

CHALLENGE

BREAKING INTO A NEW MARKET AND GAINING VISIBILITY AS A NEW SUPPLIER

Founded in 2005, CR Gems set out to establish itself in a gemstone industry dominated by established businesses and second-generation traders. Without the benefit of decades-old relationships or built-in trust, owner Jas Singh faced the challenge of growing a new name in a market where reputation, reach, and visibility are critical to success.

Despite having offices in New York, London, Birmingham, and Bangkok, CR Gems struggled to connect with new buyers and increase brand recognition. Existing platforms limited transparency – buyers couldn’t identify the seller – making it difficult for Jas to build meaningful relationships or compete on value and service.

CR Gems Case Study
Logo CR Gems
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We’re the only supplier on Rapaport Trade with 360° videos on all our listings – and we’ve already become the second-largest colored gemstone dealer on the platform.

Jade headshot

Jade McHardy

SOLUTION

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JOIN Rapaport Trade TO GAIN EXPOSURE, EARN TRUST, AND EXPAND INTERNATIONALLY

In 2025, CR Gems joined Rapaport Trade’s new gemstone marketplace with a clear goal: reach more buyers, gain credibility as a verified supplier, and expand into new international markets. Jas was drawn to Rapaport Trade’s transparency – buyers can see exactly who they’re purchasing from – and its emphasis on direct, commission-free B2B relationships.

Unlike platforms that act as middlemen, Rapaport Trade gives suppliers recognition and visibility. CR Gems was immediately listed as a verified supplier, increasing their credibility and helping the business stand out among competitors.

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Rapaport Trade has been key to CR Gems' growth. It gives us visibility, transparency, and global reach – making it easier for buyers to access our stones and for us to grow as a supplier. Being based in the US and UK, we’re able to serve both sides of the market with ease.

Jade headshot

Jade McHardy

RESULTS

Joining Rapaport Trade marked a turning point for CR Gems. Rapaport Trade provided the visibility and transparency Jas needed to stand out. With verified supplier status, CR Gems gained direct access to serious buyers – many of whom reached out for the first time through the platform.

The company began receiving international inquiries from markets they had never reached before and closed deals with buyers who appreciated the quality and clarity of CR Gems’ listings. With tools that made inventory management easier and visibility stronger, CR Gems quickly became a leading seller on the platform.

Generated $50,000 in profit within the first three months on Rapaport Trade

Became the second-largest colored gemstone supplier on the platform

Attracted inquiries from global markets, including Hong Kong & Australia

Earned verified supplier status, building credibility with professional buyers

Uses automated API integration to sync inventory daily without manual uploads

SEE HOW Rapaport Trade CAN HELP YOU REACH MORE CUSTOMERS AND TAP INTO NEW MARKETS.

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