Affordable Gems Corp (AFG), established in 1989, is one of the world’s most respected gemstone trading companies. With 36 years of experience and a team of 125 employees across the USA and India, AFG has built a reputation for exceptional natural stones, expertise, and reliability.
Despite this industry leadership, AFG faced a long-standing challenge: getting their vast, high quality gemstone inventory in front of the right retail jewelers at scale. Their own website and digital tools were sophisticated, offering 360-degree videos, HD images, certification access, and next day delivery. However, even with this strong digital presence, they struggled to reach new buyers internationally and found that competing B2B platforms lacked the advanced filtering, transparency, and credibility needed for gemstone retailers.
When Rapaport Trade introduced colored gemstone trading in February of 2025, AFG immediately began uploading their full gemstone inventory to the platform. After years of only periodically listing diamonds, they could now showcase more than 31,000 gemstones to a global audience of verified retailers actively searching for colored stones.
AFG structured and presented their listings to take full advantage of Rapaport Trade’s advanced search capabilities. They leveraged filtering options such as origin, certification, color, and clarity, making it easy for retailers to locate highly specific gemstones that are often difficult to source on other platforms.
To create a transparent and confident buying experience, AFG optimized their listings with large still images, enlarged 360 degree videos, and instant access to certificates. These visual and informational enhancements ensured jewelers could clearly evaluate each gemstone prior to purchase.
With Rapaport Trade’s trusted network and powerful search engine, AFG was able to connect their extensive inventory with buyers across the USA and internationally, overcoming their visibility challenges and making their stones more discoverable than ever before.
AFG’s strategic approach to listing, optimizing, and actively managing their gemstone presence on Rapaport Trade translated into immediate commercial success.
Retailers were able to discover stones that previously required time-consuming manual sourcing, leading to a surge in daily inquiries and rapid onboarding of new accounts.
Their high-quality media and clear certification access boosted buyer confidence, helping drive significant order volume from both new and returning customers.
As their presence grew, AFG quickly became the largest supplier of colored gemstones on Rapaport Trade, listing more than 31,000 stones, a volume nearly ten times greater than the second leading supplier.
As a result, AFG surpassed $1 million in sales within just three months of Rapaport Trade launching gemstone trading. Equally important, they expanded their customer base into multiple new international markets including Hong Kong, Dubai, Singapore, Australia and the UK, establishing a steady pipeline of repeat buyers. Rapaport Trade became a central driver of AFG’s global growth, elevating their visibility and strengthening their position as the platform’s largest gemstone supplier.
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