Program aims to educate young consumers about mined stones’ positive qualities.
Spending up 0.3% from January and 6% year on year.
Year-on-year growth stays strong as retailers prepare for the holiday season.
Back-to-school shopping also drove August increase.
Small- and medium-sized retailers are showing steady memo demand for natural goods ahead of the holidays.
Consumer sentiment down amid rough economy, tough job market and tariffs.
Revenue up 0.6% from previous month to $720.1 billion.
Spending will reach between $5.23 trillion and $5.28 trillion, federation forecasts.
RapNet Diamond Index fell in most categories; SI clarities strengthened.
Jewelers and dealers are waiting for final holiday results before replenishing inventories.
Sales reach $964.4 billion for the period, according to US Census Bureau.