Country overtook Botswana in 2023.
Consumers will shell out $6.5 billion on the category ahead of February 14.
Sales up 10% to $152.8 million in 2024.
Yellows fared worst, down 5.6%, while pinks performed the best, recording a 0.8% decrease.
Full-year figure for category down 3%.
Revenue at Burgundy Diamond Mines down 39% to $101 million in fourth quarter.
Partnership with AthleteGEM is an effort to “reignite” desire for natural stones.
Figure down 19% year on year to $72 per carat.
Overall revenue down 14% year on year in fiscal third quarter.
Company had previously sold just under 50% of deposit.
Miner now expects rough from Finsch deposit to generate between $70 and $80 per carat, rather than the $80 to $90 it forecast in December.