Program aims to educate young consumers about mined stones’ positive qualities.
Ahead of the Rapaport Breakfast in Las Vegas, the May-June issue focuses on the opportunities and challenges facing independent retailers, while the cover spotlights Diamonds Do Good award-winner Lorraine West.
Rock-solid strategy: Experts Laryssa Wirstiuk, founder of digital-marketing agency Joy Joya, and Megan Crabtree, owner of Crabtree Consulting, discuss how jewelers should be targeting customers and where advertising is headed.