Program aims to educate young consumers about mined stones’ positive qualities.
The country is at a pivotal point in its diamond journey, with the new deal between De Beers and the government seen as a catalyst for growth.
Midstream is being cautious about buying, says CEO.
May cycle brought in 21% less than a year earlier.
With Covid-19 no longer a plausible reason, the industry is starting to suspect that a thorny issue is preventing the miner and the government from finalizing a new sales agreement.
Current terms will remain in effect until June 2023.