Program aims to educate young consumers about mined stones’ positive qualities.
Average amount per carat up 42% year on year at $1,501.
Miner engages with shareholders and government as deficit nearly doubles.
Company posts first-quarter deficit of $14.6 million, compared to $100,000 last year.
Overall prices down 0.9% year on year.
0.30-carat RAPI up 2.6%.
AWDC notes 12% year-on-year increase in first quarter of 2026.
Company incurred value markdown of $74 million on property, plant and equipment in 2025.
Increased sales volume and stronger product mix, including 42-carat blue, drive rise.