Program aims to educate young consumers about mined stones’ positive qualities.
Revenue up 1.3% year on year in second quarter.
Stores in Virginia, Illinois, Florida and California are part of company’s omni-channel strategy, it says.
Brilliant Earth joins miner’s blockchain project.
Consumers bought more pieces but at lower prices in first quarter.
Fourth-quarter sales down 2% year on year.
Jeweler reduces sales outlook ahead of fourth quarter.
Jeweler expands network of showrooms in the midwest.
Revenue rose strongly at Brilliant Earth in the second quarter as the US retailer expanded its online-offline model and benefited from higher sales of fine jewelry.