Program aims to educate young consumers about mined stones’ positive qualities.
November sale also features jewelry from Fred, Bulgari, and other top houses.
Inaugural sale in the Swiss city will take place on November 6.
Ahead of the Rapaport Breakfast in Las Vegas, the May-June issue focuses on the opportunities and challenges facing independent retailers, while the cover spotlights Diamonds Do Good award-winner Lorraine West.
Sapphire and diamond piece was top seller at Jewels and Jadeite sale.