Program aims to educate young consumers about mined stones’ positive qualities.
Sales from synthetic collection grew 87% and created a halo effect for jeweler’s other pieces.
Expansion of store network and lab-grown line also contribute to fourth-quarter hike.
Alexander Lacik was chosen for his establishment of an “ambitious” sustainability program at Danish jeweler.
Company reaches target over a year earlier than expected.
Revenue from synthetic diamonds up 83% year on year in fourth quarter.
Revenue up 6% in third quarter.
Jeweler expects sales to reach up to $5.11 billion by 2026.
Update follows 5% revenue growth on organic basis in second quarter.
Danish retailer opened 87 concept stores and 112 shop-in-shop locations during the period.
Massimo Basei’s responsibilities will include network expansion, franchise relations and global merchandising.