Program aims to educate young consumers about mined stones’ positive qualities.
Figure down 2.5% from 2024 holiday season so far, but projections show post-Christmas surge.
Consumers spent $14.25 billion, higher than Adobe’s projected $14.2 billion.
Thanksgiving Day spending also reached a new high, up 5% year on year.
Consumers spend $79.7 billion in first 23 days of November.
Spending up 0.6% month on month and 5% year on year.
Total spending to rise 5.3% year on year, according to Adobe.
Revenue for November and December will rise 4.8% to $221.8 billion, predicts Adobe.
US e-commerce sales expected to rise 2.5% year on year, compared to 9% in 2021, Adobe says.
US e-commerce spending rose in July as Amazon Prime Day drove record online sales, according to Adobe Analytics.