Explore the complexities of the rise in lab-grown diamonds and discover strategies for promoting the value of natural diamonds to appeal to a new generation of buyers.
Gen Z jewelry shoppers are proving to be more experimental than their forbears. Unbeholden to stiff sartorial codes, these renegades are wearing jewels in original ways that feel authentic to them.
From encouraging men to don pearls to inspiring maximalism, these influential stars are spearheading a fine jewelry evolution via red-carpet glow ups, brand collaborations and viral TikTok moments.
Luxury jewelry brands tell us that when younger shoppers are ready to invest in natural diamonds, they are looking for designs that are simple, timeless and versatile.
RDI Diamonds presents Rare & Forever, an exclusive collection of hand-selected natural diamonds. Rigorously screened and graded by cutting-edge A.I. technology for the highest quality and consistency.
They have high expectations, little money, and quite a few contradictions. Tempted by lab-grown diamonds’ affordability and sustainability claims, can this generation fall in love with natural diamonds?
Savvy retailers are helping younger clients see the benefits of choosing natural diamonds for engagement rings. Here's how.
As iconic jeweler Tiffany & Co. turns its marketing attentions to Gen Z, what can be learned from its efforts to attract young consumers to its natural diamond offer?
With misinformation rife, it’s no wonder customers are confused when it comes to choosing between a natural or lab-grown diamond. Here’s how to answer their ethical and environmental questions to explain the real value of a natural diamond.
Angela Romeo, a major TikTok influencer and Gen Z consumer, gives us the lowdown on what her generation really thinks about natural diamonds.
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