Podcast: Face Recognition for Diamonds

The diamond industry is at a “face-recognition moment” with the advent of technology capable of identifying diamonds and preventing stone-switching, Mayank Jain, CEO of DiaDNA, says on the Rapaport Diamond Podcast.

Speaking with Rapaport’s Joshua Freedman, Jain compared the India-based company’s atomic fingerprinting to developments in the photography sector. While diamond scanning has been possible for a long time, DiaDNA has the capability to trace and authenticate diamonds.

The executive explained how the technology differs from existing tools and how its use can prevent people from swapping a diamond with a similar one and making fraudulent profits. He also related how the Gemological Institute of America (GIA) had tested the tool’s accuracy and outlined the technology’s other uses.

“The scanning technology has existed forever, but can you really match them?” Jain said on the special video podcast, which DiaDNA sponsored. “Can you really do the ‘face recognition,’ and within acceptable error rates? Those were the two new things that we were able to get right.”

Listen to the audio version of the podcast here:

This episode of the Rapaport Diamond Podcast is powered by DiaDNA — elevating diamond authentication through AI-driven atomic fingerprinting to deliver unmatched certainty, verified provenance, and complete transparency from mine to market.