Podcast: Can Celebrities Sell Diamond Jewelry?

Journalist and author Rachael Taylor discusses how red-carpet events and well-chosen brand ambassadors can impact revenues.

As the awards season came to a close, the latest episode of the Rapaport Diamond Podcast puts the spotlight on a few jewelry moments that stood out, before broadening the conversation to the power of stars — or lack of it — to sell diamond jewels.

Jewelry writer Rachael Taylor and Rapaport Editor in Chief Sonia Esther Soltani look at successful marketing campaigns that have captured their attention as well as which famous personalities align with a brand’s image.

Taylor highlights Alexis Bittar’s social-media strategy and shows how fine-jewelry companies could take inspiration from the well-loved fashion brand. She also shares some insights on how to capture the beauty of diamonds for publicity shots and how to match your target audience’s lifestyle.

Listen to the full episode here: