Mood improving following US-India trade deal. US lowers reciprocal tariffs on India diamonds and jewelry to 25%, will abolish duty on diamonds and gemstones once agreement is final. De Beers sale and geopolitical tensions causing ongoing uncertainty in rough and polished. Anglo American reportedly expects to sell De Beers to public-private consortium, with Botswana likely to increase stake. NRF predicts $7B US jewelry sales for Valentine’s Day (Feb. 14). China slow ahead of Lunar New Year (Feb. 17). High gold price reducing jewelry demand. Singer Bad Bunny wears natural “Desert Diamonds” ear stud at Super Bowl. Wishing all our friends a happy and successful Year of the Horse.

The singer’s halftime performance was primarily a nod to Puerto Rican pride, while mined stones got a cameo. But maybe that was the point.

FTC guidelines apply even to promotions and giveaways, say trade groups.

Ring worth up to $2,723 comes with purchase of select natural-diamond pieces at Ernest Jones.