Why Is De Beers Marketing Brown Diamonds? 

Brown- and golden-hued diamonds image

There was a degree of skepticism and confusion in the diamond hall of the JCK Las Vegas show after De Beers’ announcement of its latest marketing program.

The miner launched Ombré Desert Diamonds, a style of brownish stones that it’s touting as its first…

This Content is Exclusive to Rapaport Members

Please log in to your Rapaport Account or Become a Member

Stay Up-to-Date with Rapaport Industry News and Analysis

Why Is De Beers Marketing Brown Diamonds? 

Top Stories from Rapaport

Featured