Watches of Switzerland group has launched its first dual-branded showroom, spotlighting its timepieces along with Mayors Jewelers’ products in Marlton, New Jersey.
The companies have brought their luxury brands to the 4,505-square-foot space, Watches of Switzerland said last week. The watch company will sell timepieces from its partners, such as Rolex, Omega and Tudor, while Mayors will offer fine jewelry labels, including Messika, FOPE and Hearts on Fire.
“Debuting this dual showroom format represents an exciting opportunity to bring Mayors and Watches of Switzerland together for the first time,” said Jack Gaffaney, North America president of the watch group. “Introducing Mayors Jewelers, an over 100-year-old institution, to a new region at a best-in-class retail destination…demonstrates our continued commitment to growing the jewelry category alongside the world’s finest timepieces.”
The opening marks a first-of-its-kind concept for the watch group, while also introducing its debut Mayors location outside Florida and Georgia.
Image: The new showroom. (Watches of Switzerland)
