TrueFacet Gets Brands’ Backing for Pre-Owned

RAPAPORT… Digital online marketplace TrueFacet has partnered with
seven luxury brands to offer secondhand jewelry and watches directly to
consumers.



The site lists pieces from Zenith, Roberto Coin, Raymond
Weil, Fendi Timepieces, Faberge, Frederique Constant and Ernst Benz, which have
been previously owned and subsequently inspected and refurbished by the brands. Those companies supply a certificate of
authenticity as well as a one-year manufacturer’s warranty, and then ship the
purchased item directly to the consumer.


That enables the brands to retain control over their products’
positioning within the secondhand market, while still offering consumers lower
prices, TrueFacet explained.


“The platform brings to the jewelry and watch industry a
solution that has proven to work wonders for the brand-certified, pre-owned car
market,” the company noted. “TrueFacet at once offers another way to satisfy
young, affluent consumers’ appetite for authentic luxury items, at lower prices
in the pre-owned market, with complete transparent sourcing direct from the
original brand.”


TrueFacet intends to collaborate with more luxury retail
brands in the coming months.

Image: Faberge