Tom Brady to Represent IWC Schaffhausen

RAPAPORT… IWC Schaffhausen has named New England Patriots quarterback
Tom Brady as its brand ambassador, it said Tuesday. His appointment will help
the watch brand broaden its appeal to consumers, the company said.



“Tom Brady is a world-class athlete with a sense of style
and an appreciation for fine watchmaking,” said IWC Schaffhausen CEO Christoph
Grainger-Herr. “Working with him will enable us to tell the IWC story to a
growing audience, especially in the United States.”


The champion football player is also a watch connoisseur who
owns several of the brand’s timepieces, including a Pilot’s Watch Chronograph Top
Gun Miramar, and a Portugieser Perpetual Calendar. IWC and Brady have “many
exciting new projects planned” during the course of their partnership, the
watchmaker said. It did not give details of what those projects would entail.


“I am honored to be partnering with IWC Schaffhausen, a
brand I’ve long admired, not only for their timeless design, but their precise
engineering and attention to detail,” Brady said.


During the course of his career with the Patriots, the
athlete has won six Super Bowl titles, four Super Bowl MVP awards, three League
MVP awards and 16 division titles.


Image: Tom Brady. (IWC Schaffhausen)