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Tacori Appoints Roeya Vaughan as New CEO

August 20, 2023  |  Anthony DeMarco
Roeya Vaughan CEO TACORI 1280 USED 082023

Tacori has promoted Roeya Vaughan to chief executive officer, effective immediately. She is the first nonfamily member to lead the Los Angeles-based fine-jewelry company.

The Tacorian family, which founded the company 40 years ago, will continue to oversee the brand, it said Thursday. Paul Tacorian will serve as board chairman and co-owner, while Nadine Tacorian Arzerounian will continue as head of design.

Vaughan, who joined Tacori as chief commercial officer in 2020, is credited with spearheading “the development and implementation of a strategic plan to propel the brand into its next chapter of growth,” the company said. The multiyear plan includes a marketing promotion using real-life couples and families, as well as transitioning the 40-year-old company from bridal jewelry specialist to fine-jewelry brand.

In the bridal space, Tacori credits Vaughan with establishing several strategic partnerships, including one with omni-channel retailer Brilliant Earth.

Vaughan has 25 years of experience in a variety of product categories. Prior to joining Tacori, she held executive and management positions for Oakley’s sunglasses business, the Asics sports brand, the Meguiar’s car-care company, and Mattel’s Barbie franchise.

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Image: Roeya Vaughan. (Tacori)


Roeya Vaughan CEO TACORI 1280 USED 082023 Tacori Appoints Roeya Vaughan as New CEO

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