RAPAPORT… Hong Kong-based jeweler Chow Sang Sang saw a 13% rise in
sales in 2018, amid improved consumer sentiment and a spike in gold demand in
the first half of the year.
Group sales came to HKD 18.81 billion ($2.4 billion) for
the year, as revenue from jewelry retail increased 18% to HKD 17.13 billion
($2.18 billion). Proceeds from other businesses, including property, fell 21%
to HKD 1.68 billion ($213.5 million). Profit jumped 15% to HKD 1.01 billion
($129 million), the company said last week.
Revenue from mainland China rose 16% to HKD 9.33 billion
($1.19 billion), as the market for gold remained strong. Online commerce also
improved, accounting for approximately 15% of the region’s total sales. In the
local Chinese currency, revenue rose 13%, with same-store sales up 3%.
Sales in Hong Kong and Macau climbed 10% to HKD 9.36 billion
($1.19 billion), the jeweler said. Same-store sales for the region slipped 18%
due to a softening in demand in the fourth quarter.
Chow Sang Sang gave a cautious outlook for 2019, citing concerns about the potential impact that trade tensions between the US and China a volatile economic market would have on consumer sentiment. While the jeweler had an average December holiday season and growth slowed in the fourth quarter, it noted sales during the Lunar New Year period in February were more positive, in both China and Hong Kong.
Image: A Chow Sang Sang store in Shanghai, China. (Cathy Tam)
Strong Gold Demand Boosts Chow Sang Sang
The Bottom Line
- Chow Sang Sang’s 2018 sales rose 13% to HKD 18.81 billion ($2.4 billion), with jewelry retail revenue up 18% to HKD 17.13 billion ($2.18 billion).
- Mainland China revenue increased 16% to HKD 9.33 billion ($1.19 billion), supported by strong gold demand and a 15% contribution from online sales.
- Hong Kong and Macau sales grew 10% to HKD 9.36 billion ($1.19 billion), though same-store sales declined 18% in the fourth quarter amid softer demand.
Summary by Rapaport AI
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