RAPAPORT… Royal Asscher has opened a new flagship boutique in Japan,
its second standalone location in the country.
The store, which is in Fukuoka’s popular downtown shopping
district, Fukuoka Tenjin, will carry its limited-edition European Architecture
collection, diamond jewelry and bridal pieces. The jeweler opened its first
retail outlet in the country in Tokyo last year.
“Fukuoka is a short flight from Hong Kong and Taiwan, a
ferry ride from South Korea, and closer to Shanghai than Tokyo and is seeing
year-on-year record tourism numbers — which is great for exposing our brand
further to audiences from these countries,” said vice president Mike Asscher.
“Fukuoka has also developed itself to attract young,
innovative, entrepreneurial people, it has bargain rents, low taxes, special
visas and trade incentives,” he added.
Royal Asscher sells its diamond-jewelry collections in about
150 locations worldwide.
Royal Asscher Launches Flagship Store in Japan
The Bottom Line
- Royal Asscher opened its second standalone boutique in Japan, located in Fukuoka Tenjin shopping district.
- The store features the limited-edition European Architecture collection, diamond jewelry, and bridal pieces.
- Fukuoka's strategic location and favorable business environment support Royal Asscher's regional brand exposure.
Summary by Rapaport AI
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