RAPAPORT… Swarovski has appointed Robert Buchbauer CEO of the family-run business as part of a management reorganization.
Buchbauer, who is the great-great grandson of company founder Daniel Swarovski, will retain his role as chairman of the executive board. The restructuring, which was implemented earlier this month, will streamline the crystal brand’s various divisions under one entity, Swarovski said Tuesday.
The move is an effort to realign the company with a “common vision [and] growth strategy,” Swarovski added.
Nadja Swarovski and Mathias Margreiter will remain on the executive board, while Markus Langes-Swarovski will leave to focus on his future role as a member of the advisory board and chairman of the board of directors.
Image: Robert Buchbauer. (Shutterstock)
Robert Buchbauer Takes Helm at Swarovski
The Bottom Line
- Robert Buchbauer, great-great grandson of founder Daniel Swarovski, is now CEO and remains chairman of the executive board.
- Swarovski reorganized its divisions under one entity to align with a common vision and growth strategy.
- Markus Langes-Swarovski steps down from the executive board to focus on advisory and board chairman roles.
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