RAPAPORT… Italian jewelry brand Pomellato has embarked on a three-month partnership with Paris-based Vestiaire Collective, enabling it to reward customers for selling their pre-owned pieces on the luxury resale platform.
For every Pomellato piece re-sold through the site by May 11, customers will receive a voucher for 10% off Pomellato’s new collection. This can be redeemed on its website until May 31.
The move, launched Tuesday, is underpinned by a shared commitment to “driving sustainability and circularity in the fashion industry and consumer mindset,” the partners said in a joint statement. It follows Pomellato’s 2018 decision only to use gold that has been responsibly sourced.
The jeweler, part of luxury group Kering, will be working with social influencers Hannah Lhoumeau, Michaela Thomsen and Bettina Looney to publicize the initiative.
Image: A Pomellato store on Rodeo Drive in Beverly Hills. (Pomellato)
Pomellato Explores Secondhand Market
The Bottom Line
- Pomellato has launched a three-month collaboration with Vestiaire Collective to encourage resale of its pre-owned jewelry.
- Customers reselling Pomellato pieces by May 11 receive a 10% voucher for new collections, redeemable until May 31.
- The initiative supports sustainability and circularity, aligning with Pomellato’s prior commitment to responsibly sourced gold.
More Stories
Namibia Authorities Investigate Allegations About Corruption in Diamond Sector
Brilliant Star denies activist’s allegations about it; De Beers terminates company’s sight following separate review.
Shai Schnitzer Becomes Third Generation of Family to Head IDE
His grandfather, Moshe Schnitzer, and father, Shmuel Shnitzer, both served as president.
Romanov Sapphire Sails Past Estimate to Score $5M at Sotheby’s
Auction house originally predicted Cartier bracelet would bring in up to $2 million.
