Peter Meeus to Head World Diamond Mark

RAPAPORT… The World Federation of Diamond Bourses (WFDB) has appointed
Peter Meeus as chairman of its World Diamond Mark (WDM) program.



Meeus — who will take over from Alex Popov — was president of the Dubai
Diamond Exchange from 2009 until earlier this year, and manager of what is now the Antwerp World Diamond
Centre from 1999 to 2006. He is also a special adviser to the Central African
Republic’s president and ministry of mines, helping it comply with the
Kimberley Process.



“Peter has enormous experience in the diamond sector and is known
throughout the global diamond trade,” WFDB president Ernie Blom said last week.
“I am sure he will take the WDM on to the next level.”



The WFDB created the WDM in 2012 as a global marketing campaign
for the diamond industry, to promote trust and boost diamond sales.



“The
World Diamond Mark aims to build trust in the jewelry shop and, as a result,
support demand for diamonds,” said Meeus. “Through education and digital
marketing, the WDM will provide retailers with the tools to showcase their
integrity and create a consumer confidence program that will strengthen public
trust in diamonds.”