Pandora’s sales improved in the third quarter, as it used a new marketing model and expanded its network.
Revenue rose 7% year on year on a reported basis and 6% on an organic basis to DKK 6.69 billion ($1.01 billion) during the three months that ended September 30, the Danish jeweler said Wednesday. Sales improved 4% on a like-for-like basis, while profit climbed 6% to DKK 517 million ($77.8 million).
Like-for-like sales increased 3% in North America, while Europe, the Middle East and Africa (EMEA) improved 1%. Asia Pacific maintained strong momentum, recording 20% like-for-like growth, while Latin America posted a 6% rise.
During the quarter, Pandora saw early signs of positive results from some of its initiatives, with the expanded Talisman collection continuing to appeal to consumers.
Through its new marketing model, the company aims to build consumer desire, strengthen cultural relevance and increase local impact in a sustainable way. It has introduced two creative platforms, Pandora Wonders and Pandora Voices, which have shown how culturally relevant campaigns can attract new customers and provide a blueprint for future marketing initiatives, the company said.
Pandora continued to grow its retail network during the quarter, opening a net 11 concept stores and 10 company-operated shop-in-shops. Its schedule of openings and closures remains in line with its expectations for the year.
“Pandora’s growth engine is reenergizing,” said Pandora CEO Berta de Pablos-Barbier. “The third quarter delivered…positive like-for-like growth across all regions, an encouraging step in a challenging consumer environment. More distinctive designs and culturally relevant marketing are driving brand heat. We’ve narrowed our 2026 guidance towards the upper end of the range and remain confident in our plans moving forward.”
The company has revised its outlook for 2026 to between 2% and 3% organic growth, from its previous guidance of 0% to 3%.
Image: A Pandora store in New York. (Shutterstock)
