RAPAPORT… The JA New York Show will partner with the NY NOW home-and-lifestyle
exhibition next year for an extended four-day event, it said.
The shows’ organizers will co-host the two events from
August 11 to 14, 2019, at the Jacob K. Javits Convention Center in New York.
While the shows will remain distinct entities, attendees can use one pass to
enter both fairs.
“Partnering with the JA New York shows for our summer show
will provide added value to both our exhibitor and retail partners,” said Kevin
O’Keefe, senior vice president of NY NOW. “Our fine and handcrafted jewelry
exhibitors will now have the ability to market their work to more traditional,
fine jewelry stores, and those of our existing retailers who carry fine jewelry
will gain access to a much greater breadth of product offerings.”
New York Fairs Unite in One Location
The Bottom Line
- The JA New York Show will partner with NY NOW for a joint event from August 11 to 14, 2019, at the Jacob K. Javits Convention Center.
- Attendees will receive one pass granting entry to both the JA New York and NY NOW fairs, which will remain separate but co-hosted.
- The partnership aims to expand market reach by connecting fine and handcrafted jewelry exhibitors with traditional fine jewelry retailers.
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