NCDIA Releases Video on Yellow Diamonds

RAPAPORT… The Natural Color Diamond Association (NCDIA) has released
its first educational video on yellow diamonds, claiming they are the biggest
growth opportunity for colored diamonds in the “affordable” jewelry market.



In the video, the group’s educational director, Thomas Gelb,
covers topics including what causes color in diamonds, the ranges of color
available, and where the stones occur in the earth. It also provides comparisons
with other yellow gemstones such as sapphires. It is aimed at both consumers
and members of the trade, with the purpose of enabling viewers to talk
knowledgably about the subject, the NCDIA said.


“It is important to go beyond the standard explanations that
the scientific analysis of a grading report provides,” Alan Bronstein,
president of the NCDIA, said last week. “While it is important to break down
some of the technical information, which we do, the public needs to feel
encouraged and free to make a personal decision, based on the affordability and
beauty of the color for them.”


The video is 30 minutes long and costs $100 to view.



Image: Rio Diamonds