Mountain Province Joins CanadaMark Initiative

RAPAPORT… Dominion Diamond Mines has agreed to allow Mountain Province
Diamonds to use its CanadaMark certification program.



CanadaMark assures consumers its certified diamonds originated
in Canadian mines, and are natural and untreated. All diamonds produced under the
program are tracked from mine to polished.


Companies who buy stones from Mountain Province’s share of
production at the Gahcho Kué mine in Canada will be able to apply for CanadaMark certification, Reid
Mackie, vice president of diamond marketing for Mountain Province, said last
week.


“Once they are certified, our customers can confidently
demonstrate the Canadian provenance of their goods and use this to enhance and
support their individual branding programs,” he added. “The unique
characteristics of the Gahcho Kué production will help broaden the range of
certified-Canadian goods available to consumers, and consolidate market share
of Canadian product under a consistent Canadian provenance standard.”

Mountain Province jointly owns the Gahcho Kué mine in partnership with De Beers.