Luxury jeweler Leviev has appointed Giovanni Mattera-Vairo managing director as part of an effort to bolster the brand’s presence and accelerate its retail expansion.
Mattera-Vairo played a key role in the international growth of his previous employers, including De Grisogono and Versace Precious Items, Leviev said Tuesday. His expertise in business development, retail growth and branding will make a significant contribution to the company’s growth strategy, it explained.
“Mattera-Vairo brings a deep understanding of the world of luxury and a shared passion for Leviev’s values — exclusivity, exceptional craftsmanship, and an intimate client experience,” said Chagit Leviev, CEO of Leviev’s US business. “His support will be instrumental as we further elevate Leviev’s presence worldwide and introduce our brand to a new generation of jewelry aficionados.”
The company plans to expand the brand’s finished-jewelry collections and will unveil a new campaign. It will also open a network of exclusive shop-in-shops and increase its presence in key luxury markets, offering custom design and direct sales, it noted.
“The luxury landscape is evolving, and today’s clients seek more than just exceptional quality — they want a personal connection,” added Greg Sofiev, CEO and creative director of Leviev Diamonds.
Image: Giovanni Mattera-Vairo. (Leviev)
