RAPAPORT… Spending in the US increased 14% year on year over the Thanksgiving weekend, driven by a surge in sales of jewelry and apparel, according to Mastercard SpendingPulse.
Outlay for the Friday-to-Sunday period also rose 6% compared to 2019, Mastercard said Monday. Spending in stores jumped 17% over 2020 levels, while online sales were up 5%. Both categories also beat 2019 figures.
“Apparel, department stores and jewelry were key drivers for the weekend’s growth,” the company noted.
Sales of jewelry soared 78% year on year, with apparel jumping 51%. Overall spending at department stores rose 19%.
Expenditure on Cyber Monday was up 7% versus 2019 by early afternoon, Mastercard said.
“E-commerce continues to dominate the retail landscape,” said Steve Sadove, senior adviser for Mastercard, noting that Cyber Monday was positive for the industry. “Coupled with a strong Thanksgiving weekend, retailers continue to see healthy consumer spending this holiday season.”
Meanwhile, US shoppers spent $13 billion online on Black Friday, 5% more than last year, according to Salesforce. The company expected total e-commerce sales of $11 billion for Cyber Monday.
Image: A woman shopping for jewelry. (Shutterstock)
Jewelry Leads US Holiday Weekend Spending
The Bottom Line
- Jewelry sales surged 78% year on year during the Thanksgiving weekend, significantly outpacing other categories.
- In-store spending increased 17% over 2020, while online sales grew 5%, both exceeding 2019 levels.
- Cyber Monday online sales rose 7% compared to 2019, maintaining momentum in e-commerce retail.
Summary by Rapaport AI
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