RAPAPORT… Swiss watch exports fell 11% to CHF 1.74 billion ($1.77
billion) in June, amid a continued downturn in Hong Kong tourism and protests in the municipality.
“Hong Kong’s performance slowed significantly. Recent events there undoubtedly played a part,” the
Federation of the Swiss Watch industry reported last week. Demonstrators in Hong Kong — the Swiss watch industry’s
second-largest market — have been protesting an extradition bill proposed by the
government in March.
Exports to Hong Kong plunged 27% to CHF 198.4 million
($202.1 million), in contrast to 39% growth in June 2018. That decline
outweighed a 7% increase in supply to the US to CHF 202.9 million ($206.7
million), and a 3% rise to Japan to CHF 135.1 million ($137.6 million).
Shipments to China grew 2% to CHF 126.2 million ($128.5 million).
There was a decline in all major price categories, with orders of
watches worth above CHF 3,000 ($3,056) falling 6% by value. Exports of
timepieces between CHF 500 ($509) to CHF 3,000 slipped 20%, while those valued
from CHF 200 ($204) to CHF 500 went down 15%. Supply of products priced under
CHF 200 plummeted 20%.
Similarly, exports slowed for each category based on the materials used to make the watch. Exports of steel watches dropped 15% to CHF 644.1 million ($656.1 million), and
shipments of timepieces made from precious metal slid 6% to CHF 584.1 million
($595 million). Supply of gold-and-steel watches fell 7% to CHF 282.2 million
($287.4 million), while those made from other metals tumbled 17% to CHF 75.6
million ($77 million).
Image: Swiss watches in a store window. (Shutterstock)
Hong Kong Slowdown Hits Swiss Watches
The Bottom Line
- Swiss watch exports fell 11% to CHF 1.74 billion ($1.77 billion) in June, with Hong Kong shipments down 27% to CHF 198.4 million ($202.1 million).
- Exports to the US and Japan rose 7% and 3%, respectively, while shipments to China increased 2%.
- Declines occurred across all price categories and materials, including a 15% drop in steel watch exports and a 6% fall in precious metal timepieces.
Summary by Rapaport AI
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