RAPAPORT… De Beers will launch its Forevermark diamond brand in New Zealand in partnership with local retailer Partridge Jewellers.
Forevermark’s high-end Black Label collection will be available at three Partridge stores in Auckland, Wellington and Christchurch, De Beers said Wednesday. Forevermark will also run an advertising campaign alongside the launch, which will include print, digital and billboard ads.
“[We are excited to] partner with one of New Zealand’s oldest and most respected family jewelry chains to bring Forevermark’s brand promise of diamonds that are beautiful, rare and responsibly sourced to New Zealand,” said Forevermark CEO Nancy Liu. “We look forward to a long and successful future in New Zealand.”
With the addition of New Zealand, Forevermark jewelry is now available in 35 countries.
Image: A diamond ring from the Forevermark Endlea collection. (Forevermark)
Forevermark Debuts in New Zealand
The Bottom Line
- Forevermark launches in New Zealand, partnering with Partridge Jewellers to offer its Black Label collection.
- The collection will be available at three Partridge stores located in Auckland, Wellington, and Christchurch.
- Forevermark will support the launch with a print, digital, and billboard advertising campaign.
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