RAPAPORT… Birks Group is launching its first Canadian store dedicated to Graff Diamonds jewelry.
Birks will open the boutique this month on West Georgia Street in downtown Vancouver, solely offering Graff’s high-end jewelry and watches, the Canadian retailer said last week.
Birks describes itself as Graff’s exclusive retailer in Canada, and currently houses the London-based brand’s jewelry at its Brinkhaus Jewellers subsidiary.
“Canada is an important market with a discerning and international clientele,” said Graff CEO Francois Graff. “This is a prominent retail destination for Graff, and we are delighted to be exclusively represented by Birks Group, whose name is synonymous with luxury.”
Birks became a household name when Meghan Markle, the wife of Prince Harry, wore its jewelry to several royal events in the UK, including in her official engagement photo, and to Christmas lunch with the queen.
Image: Maison Birks store, Toronto, Canada. (Bargainmoose)
First Graff Canada Boutique to Open at Birks
The Bottom Line
- Birks Group is launching its first Canadian store exclusively for Graff Diamonds jewelry and watches in Vancouver.
- Birks is the exclusive retailer for Graff in Canada, currently showcasing the brand at its Brinkhaus Jewellers subsidiary.
- Graff CEO Francois Graff highlighted Canada as an important market with a discerning international clientele.
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