Farfetch Launches Live Stream Platform

Luxury-fashion platform Farfetch is inaugurating a series of live streamed shopping events that offer ultra-high-end watches, jewelry and accessories to private clients.

The new format, Farfetch Live, gives viewers real-time access to an exclusive selection gathered solely for the live stream, the company said Tuesday.  

It features a conversation-style experience, pairing experts with the Farfetch fashion concierge team to guide clients through the heritage, craftmanship and investment value of pieces and brands on offer. The digital platform is geared toward collectors and clients looking to expand their knowledge of a specific brand or luxury segment, the company added.

“With Farfetch Live, we are personalizing, educating, and reaching our private clients in a digital environment that still feels warm and deeply personal,” said Farfetch head of fashion concierge Thomas Buckland. “While they have the opportunity to shop in real time, this initiative is ultimately about storytelling, education, and fostering a deeper connection to the world’s finest hard-luxury items.”

The upcoming Farfetch Live sessions will highlight rare timepieces, limited-edition fine-jewelry collections and highly sought-after investment accessories.

Image: A bracelet being sold on the new platform. (Farfetch)