RAPAPORT… J.C. Penney has appointed Karl Walsh as chief digital
officer, charging him with overseeing improvements to its e-commerce platforms and customer experience.
Walsh was
previously chief digital officer at Danish jeweler Pandora, a role he took on
in March. He also worked at Boston Consulting Group and McKinsey & Company. He began at J.C. Penney on December 2, reporting to executive vice president and chief customer officer Shawn Gensch.
“Nearly 90 percent of shoppers begin their path to purchase
online, so Karl’s background of building and executing digital strategies for
global brands will help us improve our e-commerce offering and drive traffic
across all channels,” said Gensch.
Image: Karl Walsh. (Pandora)
Ex-Pandora Exec Joins J.C. Penney
The Bottom Line
- Karl Walsh joins J.C. Penney as chief digital officer, starting December 2.
- Walsh previously served as chief digital officer at Pandora and has consulting experience at BCG and McKinsey.
- He will report to EVP and chief customer officer Shawn Gensch and focus on enhancing e-commerce and customer experience.
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