RAPAPORT… Pandora has hired Carla Liuni as chief marketing officer as the jeweler continues it efforts to reignite consumer demand.
Liuni was general manager of Procter & Gamble’s luxury personal-care division, Prestige, for 20 years. She joined Bulgari in 2015 as worldwide head of marketing and communication.
“As part of our turnaround program, we are significantly
stepping up our marketing investments and have just relaunched our brand to
improve relevance for consumers,” Pandora CEO Alexander Lacik said Wednesday.
“Carla has a unique profile which combines mass-market brand building with
the ability to create the aspirational and desirable worlds of luxury goods.”
Liuni will begin her new role in March, reporting to Lacik.
Jesper Damsgaard, who is currently filling the position on an interim basis,
will transition to a new role following a handover period, Pandora added.
Image: Carla Liuni. (Pandora)
Ex-Bulgari Executive to Join Pandora
The Bottom Line
- Carla Liuni, former Bulgari marketing head and Procter & Gamble luxury division GM, joins Pandora as CMO in March.
- Pandora aims to enhance its marketing efforts and brand appeal as part of a turnaround strategy.
- Jesper Damsgaard will step down from the interim CMO role and move to a new position after transition.
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