RAPAPORT… An article entitled “De Beers Jewellers Sees Sales Drop” — published on Diamonds.net and the NewsBrief on Wednesday, October 10, 2018, and in the TradeWire on Thursday, October 11, 2018 — was inaccurate. It referred to De Beers Jewellers’ 2017 sales results, but was based on a company filing that only reflected inventory movement around the group, and not sales to consumers.
As a result, we have taken the entire article offline.
Image: De Beers Jewellers’ Harbour City store, Hong Kong. (De Beers Jewellers)
Correction: De Beers Jewellers
The Bottom Line
- An article claiming a sales drop at De Beers Jewellers was based on incorrect interpretation of inventory data.
- The data referenced reflected internal inventory movement, not consumer sales figures.
- The inaccurate article was published on multiple platforms before being taken offline.
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