Chow Tai Fook Partners with Vera Wang

RAPAPORT… Chow Tai Fook will debut a new bridal-jewelry collection in
partnership with designer Vera Wang, it said Thursday.



The Hong Kong-based retailer will launch the line — called
Vera Wang Love — in mainland China on October 19. It will target the “modern
Chinese bride,” the jeweler noted.


The collection includes 18-karat-gold and platinum engagement
rings and wedding bands, as well as fine fashion jewelry featuring precious
stones and metals. It will first become available in Shanghai, before expanding to Beijing,
Chengdu, Hong Kong and other cities. Prices begin at $400.



“The sophistication, quality technical capabilities and vast
consumer reach of Chow Tai Fook will enable me to create both wedding and
fashion signature pieces at the highest quality from the attainable to the most
exclusive,” Wang said.


The line features diamonds from Chow Tai Fook’s T Mark
traceability program. As such, each stone has a unique inscription confirming
its identity and origins, Chow Tai Fook said.


“The intrinsic value of ‘traceable’ marks carried by T Mark diamonds
perfectly aligns with Vera’s design philosophy, resulting in beautiful, modern
pieces of jewelry,” said Kent Wong, managing director of Chow Tai Fook. “Our partnership
will provide a unique and enhanced experience to our customers in greater
China.”


Image: Vera Wang Love diamond ring. (Chow Tai Fook)