Brilliant Earth Unveils Its First Swiss Watch Collection

Brilliant Earth is launching its inaugural limited-edition Swiss Watch collection to mark its 20th anniversary.

The Solstice collection includes 100 timepieces, representing a significant expansion of Brilliant Earth’s brand and dedication to intentional design, responsible craftsmanship, and artistry in fine jewelry, it said last week. Each watch is manufactured in Switzerland in collaboration with independent Swiss watchmaker Louis Erard, which has nearly a century of horological heritage under its belt. 

The collection comprises two editions available globally: Summer Solstice, with 65 units presented in Brilliant Earth’s signature green, and Winter Solstice, including 35 designs in white.

A stainless-steel case and a sapphire crystal accompany each timepiece. The watch features a textured dial that draws inspiration from the company’s Sol collection, while the winter edition also bears applied baton hour markers and baguette-diamond accents. The classic Swiss automatic timepiece design incorporates elements from the Sol collection, such as nature-inspired tones and refined detailing.

“A timepiece is the ultimate expression of [a meaningful moments] mission: It doesn’t just mark the moment; it measures every one that follows,” said Brilliant Earth CEO Beth Gerstein. “We are thrilled to introduce this limited-edition collection to both commemorate our 20-year history and to enter a new category that consumers have been asking us to do for years.”

The collection is launching in July online and in selected showrooms. The Summer Solstice retails for $3,995 and the Winter Solstice $4,995. All 100 watches are numbered and include a certificate of authenticity.

Image: Watches from Brilliant Earth’s Solstice Collection. (Brilliant Earth)