A lawsuit filed in California alleges that third-party advertising and analytics technologies on Brilliant Earth’s website leaked personal customer information without consent.
The putative class action suit, Eguiarte v. Brilliant Earth, was filed on September 9 in the US District Court for the Northern District of California, Brilliant Earth said in a document listed with the US Securities and Exchange Commission (US SEC) last week following its third-quarter results.
In the court document, Brilliant Earth customer Elisa Eguiarte alleged she purchased products on the jeweler’s website, after which Meta, Google, TikTok and Open AI tools used by the company “intercepted and disclosed to those parties certain information without consent, and in violation of California and federal law.” The information sharing violates the Electronic Communications Privacy Act, the California Comprehensive Computer Data Access and Fraud Act, and the California Constitution, according to the suit.
The complainant is seeking statutory, compensatory and punitive damages; equitable, declaratory and injunctive relief; as well as interest, attorney’s fees and costs.
“As of the date of this filing, the company’s response to the complaint is not yet due,” Brilliant Earth said. “The company intends to vigorously defend the claims. Litigation is inherently uncertain, however, and at this time the company is unable to predict the outcome of this matter or to estimate the amount or range of any potential loss.”
Image: A Brilliant Earth showroom in San Francisco, California. (Brilliant Earth)
