Borsheims Promotes Four Executives

Jewelry retailer Borsheims has promoted four members of its senior team to newly created roles.

Adrienne Perry was appointed chief revenue officer, responsible for the company’s sales divisions. She has held several positions with Borsheims in the past 19 years, most recently as vice president and officer.

Sean Moore, a 32-year veteran of Borsheims, was promoted to vice president of luxury sales. In this role, Moore is charged with sourcing merchandise while working to provide high levels of customer service. Moore is a board member of the Luxury by JCK fair and the Centurion Jewelry Show.

Julie McAlpine, has become vice president of merchandise, where she will continue to direct the chain’s buying strategies and inventory. She has been with the retail store for 25 years.

Finally, Andy Brabec was promoted to vice president of marketing and e-commerce, where he will be responsible for innovating and elevating the brand to increase customer acquisition and loyalty. Brabec is a Jewelers of America (JA) “20 under 40” award winner. He started his career at Borsheims in 2016 as the director of e-commerce before becoming the director of marketing and e-commerce in 2019.

Borsheims, part of the Berkshire Hathaway group, is one of the US’s largest independent jewelry stores.

Image: Adrienne Perry, Shawn Moore, Andy Brabec and Julie McAlpine (left to right). (Borsheims)