Blue Nile Hires Ex-Starbucks Marketing Executive

RAPAPORT… Blue Nile has appointed former Starbucks executive Alexandra
Wheeler as chief marketing officer.



Wheeler will lead the company’s brand-marketing and
customer-experience teams. She will focus on creating an “integrated and
meaningful brand experience” for Blue Nile’s digital customers, Blue Nile CEO
Jason Goldberger said last week.


Wheeler was vice president of global digital
marketing at Starbucks for almost 11 years, according to her LinkedIn page, and
ran the marketing for the coffee chain’s rewards program.


“Alex is a transformational leader with a proven track
record in driving results for some of the world’s most notable brands,”
Goldberger added. “She will be a tremendous asset to Blue Nile’s continued
growth and commitment to our customers.”


Image: Alexandra Wheeler. (Blue Nile)